Always keep SEO in mind when you post content to Facebook. Use the same keywords your chose to optimize your website and keep in mind that your Facebook profile is an excellent place to share back-links to your site. Internet users will be able to find your Facebook page in search results. Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. These clients only show up every now and then, so they are not interested in following daily posts. Spend your money on more targeted Facebook ads.
Be thrifty in posting your updates to Facebook. Don’t push all your content in a single day; instead spread it out and keep your customers engaged. Space the content out, and it will be a lot more effective. If you inundate people with information, it will be hard for them to process.
Think about joining groups on Facebook that are related to the field that you work in. The more of a presence that you make on facebook, the more people you will end up reaching. As you know, the more people that you reach, the higher your earning potential will be.
When you post something, one of your intentions should be to elicit responses from your community. Therefore, think about each post and figure out how to phrase things so that people will want to comment on what you have to say. Explicitly asking for opinions is one of the best ways to do this. The design on your Facebook page and your website should be similar. For example, if you have a site that contains a lot of blue, that should be reflected on your Facebook profile too. You will help people feel like they know your brand and products. When the two are unalike, people will be confused.
Make sure your personal Facebook profile is set to private. If your real name appears anywhere on your official website, some customers might try finding more information about you and your Facebook profile could come up. It is best not to share anything that could hurt the image of your brand and keep your profile private. Your website and your Facebook page should mimic one another. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page. It will assist people with relating it back to your brand. If you have a totally different design in Facebook, this will just confuse your devoted customers. If there is more than one person posting on behalf of your brand, they should all follow the same strategy. That is important for your campaign. Keep people updated weekly with valuable content and posts.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
Don’t forget that Facebook has paid advertising. This is in fact where the website really makes its money. While its true that many Facebook users may not even see the content due to ad-blocking software, you can’t ignore the potential power in being able to create customized demographic lists to target with your content. As the beginning of this piece discussed, social media has become increasing popular, which makes it a great tool to market one’s products or services. However, it does take some knowledge to ensure you are using this marketing properly. By using the tips above, Facebook marketing will prove to be your best friend!